\includegraphics{image.png}
\includegraphics{image.png}
\begin{center}
\begin{figure}[htbp]
\includegraphics{image.png}
\caption{image label}
\label{fig:1}
\end{figure}
\end{center}
\hyperref[fig:1]{image label}
\hypertarget{label1}{\emph{Text}}
\hyperlink{label1}{link to label}
\hypertarget{label2}{\emph{Text with label2}}
\hyperlink{label2}{link to label2}