—#!/usr/bin/perl -w
#
# Copyright 2021, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Adds a customizer attribute, links the customizer attribute to a customer, and
# then adds a responsive search ad with a description using the ad customizer to
# the specified ad group.
use
strict;
use
warnings;
use
utf8;
use
Google::Ads::GoogleAds::V13::Services::CustomizerAttributeService::CustomizerAttributeOperation;
use
Google::Ads::GoogleAds::V13::Services::CustomerCustomizerService::CustomerCustomizerOperation;
use
Pod::Usage;
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my
$customer_id
=
"INSERT_CUSTOMER_ID_HERE"
;
my
$ad_group_id
=
"INSERT_AD_GROUP_ID_HERE"
;
# The name of the customizer attribute to be used in the ad customizer, which must
# be unique. To run this example multiple times, change this value or specify its
# corresponding argument.
# Note that there is a limit for the number of enabled customizer attributes in
# one account, so you shouldn't run this example more than necessary.
# for details.
my
$customizer_attribute_name
=
"Price"
;
sub
add_responsive_search_ad_with_ad_customizer {
my
(
$api_client
,
$customer_id
,
$ad_group_id
,
$customizer_attribute_name
) =
@_
;
my
$customizer_attribute_resource_name
=
create_customizer_attribute(
$api_client
,
$customer_id
,
$customizer_attribute_name
);
link_customizer_attribute_to_customer(
$api_client
,
$customer_id
,
$customizer_attribute_resource_name
);
create_responsive_search_ad_with_customization(
$api_client
,
$customer_id
,
$ad_group_id
,
$customizer_attribute_name
);
return
1;
}
# Creates a customizer attribute with the specified customizer attribute name.
# [START add_responsive_search_ad_with_ad_customizer_1]
sub
create_customizer_attribute {
my
(
$api_client
,
$customer_id
,
$customizer_attribute_name
) =
@_
;
# Create a customizer attribute with the specified name.
my
$customizer_attribute
=
Google::Ads::GoogleAds::V13::Resources::CustomizerAttribute->new({
name
=>
$customizer_attribute_name
,
# Specify the type to be 'PRICE' so that we can dynamically customize the part
# of the ad's description that is a price of a product/service we advertise.
type
=> PRICE
});
# Create a customizer attribute operation for creating a customizer attribute.
my
$operation
=
Google::Ads::GoogleAds::V13::Services::CustomizerAttributeService::CustomizerAttributeOperation
->new({
create
=>
$customizer_attribute
});
# Issue a mutate request to add the customizer attribute and print its information.
my
$response
=
$api_client
->CustomizerAttributeService()->mutate({
customerId
=>
$customer_id
,
operations
=> [
$operation
]});
my
$customizer_attribute_resource_name
=
$response
->{results}[0]{resourceName};
printf
"Added a customizer attribute with resource name '%s'.\n"
,
$customizer_attribute_resource_name
;
return
$customizer_attribute_resource_name
;
}
# [END add_responsive_search_ad_with_ad_customizer_1]
# Links the customizer attribute to the customer by providing a value to be used
# in a responsive search ad that will be created in a later step.
# [START add_responsive_search_ad_with_ad_customizer_2]
sub
link_customizer_attribute_to_customer {
my
(
$api_client
,
$customer_id
,
$customizer_attribute_resource_name
) =
@_
;
# Create a customer customizer with the value to be used in the responsive search ad.
my
$customer_customizer
=
Google::Ads::GoogleAds::V13::Resources::CustomerCustomizer->new({
customizerAttribute
=>
$customizer_attribute_resource_name
,
# Specify '100USD' as a text value. The ad customizer will dynamically replace
# the placeholder with this value when the ad serves.
value
=> Google::Ads::GoogleAds::V13::Common::CustomizerValue->new({
type
=> PRICE,
stringValue
=>
"100USD"
})});
# Create a customer customizer operation.
my
$operation
=
Google::Ads::GoogleAds::V13::Services::CustomerCustomizerService::CustomerCustomizerOperation
->new({
create
=>
$customer_customizer
});
# Issue a mutate request to add the customer customizer and print its information.
my
$response
=
$api_client
->CustomerCustomizerService()->mutate({
customerId
=>
$customer_id
,
operations
=> [
$operation
]});
printf
"Added a customer customizer with resource name '%s'.\n"
,
$response
->{results}[0]{resourceName};
}
# [END add_responsive_search_ad_with_ad_customizer_2]
# Creates a responsive search ad that uses the specified customizer attribute.
# [START add_responsive_search_ad_with_ad_customizer_3]
sub
create_responsive_search_ad_with_customization {
my
(
$api_client
,
$customer_id
,
$ad_group_id
,
$customizer_attribute_name
) =
@_
;
# Create an ad and set responsive search ad info.
my
$ad
= Google::Ads::GoogleAds::V13::Resources::Ad->new({
responsiveSearchAd
=>
Google::Ads::GoogleAds::V13::Common::ResponsiveSearchAdInfo->new({
headlines
=> [
Google::Ads::GoogleAds::V13::Common::TextAsset->new({
text
=>
"Cruise to Mars"
}
),
Google::Ads::GoogleAds::V13::Common::TextAsset->new({
text
=>
"Best Space Cruise Line"
}
),
Google::Ads::GoogleAds::V13::Common::TextAsset->new({
text
=>
"Experience the Stars"
})
],
descriptions
=> [
Google::Ads::GoogleAds::V13::Common::TextAsset->new({
text
=>
"Buy your tickets now"
}
),
# Create this particular description using the ad customizer.
# for details about the placeholder format.
# The ad customizer replaces the placeholder with the value we previously
# created and linked to the customer using `CustomerCustomizer`.
Google::Ads::GoogleAds::V13::Common::TextAsset->new({
text
=>
"Just {CUSTOMIZER.$customizer_attribute_name:10USD}"
})
],
path1
=>
"all-inclusive"
,
path2
=>
"deals"
}
),
# Create an ad group ad to hold the above ad.
my
$ad_group_ad
= Google::Ads::GoogleAds::V13::Resources::AdGroupAd->new({
adGroup
=> Google::Ads::GoogleAds::V13::Utils::ResourceNames::ad_group(
$customer_id
,
$ad_group_id
),
status
=> PAUSED,
ad
=>
$ad
});
# Create an ad group ad operation.
my
$operation
=
Google::Ads::GoogleAds::V13::Services::AdGroupAdService::AdGroupAdOperation
->new({
create
=>
$ad_group_ad
});
# Issue a mutate request to add the ad group ad and print its information.
my
$response
=
$api_client
->AdGroupAdService()->mutate({
customerId
=>
$customer_id
,
operations
=> [
$operation
]});
printf
"Created responsive search ad with resource name '%s'.\n"
,
$response
->{results}[0]{resourceName};
}
# [END add_responsive_search_ad_with_ad_customizer_3]
# Don't run the example if the file is being included.
if
(abs_path($0) ne abs_path(__FILE__)) {
return
1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my
$api_client
= Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client
->set_die_on_faults(1);
# Parameters passed on the command line will override any parameters set in code.
GetOptions(
"customer_id=s"
=> \
$customer_id
,
"ad_group_id=i"
=> \
$ad_group_id
,
"customizer_attribute_name=s"
=> \
$customizer_attribute_name
,
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2)
if
not check_params(
$customer_id
,
$ad_group_id
,
$customizer_attribute_name
);
# Call the example.
add_responsive_search_ad_with_ad_customizer(
$api_client
,
$customer_id
=~ s/-//gr,
$ad_group_id
,
$customizer_attribute_name
);
=pod
=head1 NAME
add_responsive_search_ad_with_ad_customizer
=head1 DESCRIPTION
Adds a customizer attribute, links the customizer attribute to a customer, and
then adds a responsive search ad with a description using the ad customizer to
the specified ad group.
=head1 SYNOPSIS
add_responsive_search_ad_with_ad_customizer.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
-ad_group_id The ad group ID.
-customizer_attribute_name [optional] The name of the customizer attribute.
=cut