Johnny Shen
and 1 contributors


Yahoo::Marketing - an interface for Yahoo! Search Marketing's Web Services.


Version 7.03


This collection of modules makes interacting with Yahoo! Search Marketing's Web Services as easy as possible.

Note that this version (6.x) is intended to be used with V7 of the marketing web services.

Sample Usage:

    use Yahoo::Marketing::Keyword;
    use Yahoo::Marketing::KeywordService;

    my $service = Yahoo::Marketing::KeywordService->new;

    # setup your credentials

    $service->username( 'your username' )
            ->password( 'your password' )
            ->license( 'your license' )
            ->master_account( 'your master account ID' )
            ->account( 'your account ID' )
            ->endpoint( '' );

    # OR

    $service->parse_config( section => 'sandbox' );

    # create a keyword object, and add it

    my $keyword = Yahoo::Marketing::Keyword->new
                                           ->adGroupID( $ad_group_id )
                                           ->text( 'some text' )
                                           ->alternateText( 'some alternate text' )
                                           ->sponsoredSearchMaxBid( 1.00 )
                                           ->status( 'On' )
                                           ->advancedMatchON( 'true' )
                                           ->url( '' )

    my $keyword_response = $service->addKeyword( keyword => $keyword );

    # added keyword will have ID set 

    my $added_keyword = $keyword_response->keyword;


This version of Yahoo::Marketing is intended to be used with V7 of Yahoo's Marketing API. If you need to access both V4 and V6 simultaneously, you'll need to install 2 versions of Yahoo::Marketing. In order to have 2 versions of the same perl module installed, you'll need to put one in a non-standard location, for example ~/perl/. See perldoc CPAN for more information.


Yahoo's Marketing API allows you to manage your search marketing account in an automated fashion rather than manually. The API is exposed as a standard SOAP service that you can make calls to. This set of modules is designed to make using the SOAP service easier than using SOAP::Lite (for example) directly. There are 2 main types of modules available. The service modules (CampaignService, AdGroupService, BidInformationService, etc) are used to make the actual calls to each of the SOAP services in the API. The other type of module provided are the complex type modules, each of which represents one of the complex types defined in one of the WSDLs of the SOAP service. Examples include Campaign, AdGroup, Ad, PendingAd, CreditCardInfo, etc.

Yahoo::Marketing will call LocationService for you, and cache the results. This should be completely transparent. See the documtation for cache, cache_expire_time, purge_cache and clear_cache in Yahoo::Marketing::Service for more details.

The calls you can make to the various services are documented on YSM's Technology Solutions Portal. See

Where the documentation indicates that a complex type must be passed in to a particular service call, you must pass in the appropriate Yahoo::Marketing::ComplexType object. For example, CampaignService->addCampaign requires that a Campaign be passed in:

 use Yahoo::Marketing::Campaign;
 use Yahoo::Marketing::CampaignService;

 my $campaign          = Yahoo::Marketing::Campaign->new
                                                   ->startDate( '2006-07-16T09:20:30-05:00' )
                                                   ->endDate( '2007-07-16T09:20:30-05:00' )
                                                   ->name( 'test campaign' )
                                                   ->status( 'On' )
                                                   ->accountID( 123456789 )
 my $campaign_service  =  Yahoo::Marketing::CampaignService->new;

 my $campaign_response = $campaign_service->addCampaign( campaign => $campaign );

 my $added_campaign    = $campaign_response->campaign;

Note that Yahoo::Marketing is smart enough to upgrade status from a simple string to the CampaignStatus simpleType for you. All simpleTypes referenced in the WSDLs are automatically handled for you - just pass in an appropriate string, and let Yahoo::Marketing do the rest.

When a method expects that multiple values will be set for a parameter, you must pass an anonymous array. An example would be AdGroupService->deleteAdGroups:

 my $ad_group_service = Yahoo::Marketing::AdGroupService->new;

 $ad_group_service->deleteAdGroups( adGroupIDs => [ '9167298', '2932719', '1827349' ] );   # existing Ad Group IDs

If a call returns data, you will receive an array if you make the call in an array context:

 my @ad_groups = $ad_group_service->getAdGroups(
                                        adGroupIDs => [ '9167298', '2932719', '1827349'],

Or just the first (or only element, if only one returned object is expected) if you make the call in a scalar context:

 my $ad_group = $ad_group_service->getAdGroups(
                                       adGroupIDs => [ '9167298', '2932719', '1827349'],
 # $ad_group is just the first ad group returned (likely Ad Group ID 9167298)

Suggestions for improving how multiple return values should be handled in a scalar context are welcome.

If a SOAP Fault is encountered (whenever a call fails), the Yahoo::Marketing service will croak with the fault by default. If you set the immortal option, Yahoo::Marketing will not die, $service->fault will be set to the SOAP fault. The "immortal mode" is similar to how SOAP::Lite behaves by default.

Note that all get/set methods (and many other methods) are "chainable". That is, they return $self when used to set, so you can chain them together. See examples of this above and below in this documentation.


No exported functions


There are no methods available in Yahoo::Marketing directly. All functionality is exposed by the various Service modules and complex types.

See perldoc Yahoo::Marketing::Service for service use

And perldoc Yahoo::Marketing::ComplexTypes for Complex Type documentation


Example Code

See t/example.t for an example that parallels the perl example code at


Example 1 - creating a campaign

 my $campaign_service  = Yahoo::Marketing::CampaignService->new
                                                          ->parse_config( section => 'sandbox' );
 # Create a Campaign
 my $campaign_response = $campaign_service->addCampaign( campaign => 
                                                       ->name( 'MP3' )
                                                       ->description( 'MP3 Player' )
                                                       ->accountID( $campaign_service->account )
                                                       ->status( 'On' )
                                                       ->sponsoredSearchON( 'true' )
                                                       ->advancedMatchON( 'true' )
                                                       ->contentMatchON( 'true' )
                                                       ->campaignOptimizationON( 'false' )
                                                       ->startDate( '2006-06-07T19:32:37-05:00' )
                                                       ->endDate( '2007-07-08T07:32:37-05:00' )

  my $campaign         = $campaign_response->campaign;

  # $campaign now contains the newly created campaign.
  # $campaign->ID will be set to the ID assigned to the new campaign.

Example 2 - updating Ads

 my $ad_service = Yahoo::Marketing::AdService->new

 $ad_service->updateAds( ads       => [ Yahoo::Marketing::Ad->new
                                                            ->ID( '12427153' )   # id of existing ad
                                                            ->name( 'better than the old name' )
                                                            ->status( 'Off' )
                                                            ->ID( '32482170' )   # id of existing ad
                                                            ->displayUrl( 'http://new.display.url/' )
                                                            ->url( 'http://new.url' )
                                                            ->description( 'a fancy new description' )
                                      ],      # end of our array of ads
                         updateAll => 'false',

  # Note that we passed an anonymous array for the ads parameter.
  # Also note that only the fields that were being updated needed to be
  #   set, in addition to the ID field.

Example 3 - getting forecast information

 my $forecast_service = Yahoo::Marketing::ForecastService->new->parse_config;

 my $forecast_request_data 
     = Yahoo::Marketing::ForecastRequestData->new
                                            ->accountID( $forecast_service->account )    # default_account from config file, set in parse_config call
                                            ->contentMatchMaxBid( '0.88' )
                                            ->marketID( 'US' )
                                            ->matchTypes( [qw(advanced_match content_match sponsored_search )] )
                                            ->sponsoredSearchMaxBid( '0.99' );

 my $result = $forecast_service->getForecastForKeyword(
                                     keyword             => 'porsche',
                                     adGroupID           => 116439261,           # some existing Ad Group ID
                                     forecastRequestData => $forecast_request_data,

 my $forecast_response_detail = $result->forecastResponseDetail;

 print "Number of forecast impressions: "
 print "Number of forecast average position: "
 my $forecast_landscapes = $result->forecastLandscape;

 foreach my $forecast ( @$forecast_landscapes ){
     print "cost per click: "

Example 4 - using BidInformationService

 my $bid_info_service  = Yahoo::Marketing::BidInformationService->new->parse_config;

 my $bid_information = $bid_info_service->getBidsForBestRank(
                                              adGroupID => '90171822',   # existing Ad Group ID
                                              keyword   => 'porsche',

 print "Bid: "
 print "Cut Off Bid: "

Example 5 - clearing the location cache from the command line

The following code will clear the location cache from the command line on a *nix machine.

  perl -MYahoo::Marketing::Service -e 'my $ysm_ws = Yahoo::Marketing::Service->new->clear_cache;'

On windows, using double quotes instead of single quotes should work.

Example Config File

Config files are expected to be in YAML format. See perldoc YAML.

default_account is optional. If present, it will be set when a config file is loaded only if an account has not already been set!

   default_account: 12345678
   license: your-ews-license
   master_account: 98765432
   password: secretpassword
   username: defaultusername
   version: V7
   default_account: 21921327 
   license: 90837ada-3b26-c2e5-6d59-61d7f2fb578e
   master_account: 21921326 
   password: mypassword
   username: mytestusername
   version: V7


If you'd like to see the SOAP requests and responses, or other debugging information available from SOAP::Lite, you can turn it on just as you would for SOAP::Lite. See perldoc SOAP::Trace. As an example, if you wanted to see all trace information available, you could add the following to whatever module or script you use Yahoo::Marketing in:

 use SOAP::Lite +trace;


Jeff Lavallee, <jeff at>


Please report any bugs or feature requests to bug-yahoo-marketing at, or through the web interface at I will be notified, and then you'll automatically be notified of progress on your bug as I make changes.


You can find documentation for this module with the perldoc command.

    perldoc Yahoo::Marketing

You can also look for information at:


co-author Johnny Shen, <shenj at> without whom this wouldn't have been possible. Also Gerard Paulke <paulkeg at>.


Copyright (c) 2009 Yahoo! Inc. All rights reserved. The copyrights to the contents of this file are licensed under the Perl Artistic License (ver. 15 Aug 1997)


The TODO list is empty - if you have suggestions, please file a wishlist entry in RT (link above)